Website migration checklist with an emphasis on SEO - Checklist 2022

Website migration is a complex process. If the migration fails, it can endanger your business (after migration - broken pages, broken links, loss of positions, slower loading, and much more). This checklist will help you with migration so that you don't forget anything and at the same time you can analyze the benefits of migration.

Site migration is part of the natural evolution of your business. For example, it can be rebranding, moving the website to the cloud, changing the content management system and much more.

If you happen to miss a step, then you may be threatened, for example:

  • less traffic
  • loss of positions in search engines (keyword ranking)
  • error pages (status code 404)
  • loss of content

It is important to back up before the migration itself. You can return to the previous operating state at any time.

For a successful migration, it is useful to use crawlers/tools. So you try to get as much data as possible from the website in an automated way (for example using a bot / application / software / tool) for future comparisons before and after migration. Examples of the tools used can be found in the relevant links section of this checklist.

Basic settings Basic settings
Create a list of redirects Create a list of redirects
Review SEO structure Review SEO structure
Run benchmarks Run benchmarks
Analyze key site pages Analyze key site pages
Rerun site crawlers to compare Rerun site crawlers to compare
Audit the site Audit the site
Setup search console and webmaster tools Setup search console and webmaster tools
Run usability tests Run usability tests
Monitor analytics and perform any necessary cleanup Monitor analytics and perform any necessary cleanup

Author of checklist

Pavel Zaněk (inspired by Ludwig Makhyan)

I'm Full Stack Web developer interested in online marketing - especially in the search engine optimization (SEO).

PavelZanek.cz

Public profile

Approved by Pavel Zaněk

Approved at 2 years ago (2022-04-18)

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