Keyword Research - Checklist 2022

Keyword research is a collection of keywords relevant to your website, which contains valuable and useful data that are important for your decisions (decisions based on real data and outputs). Keyword research is a basic / key analysis for SEO activities on websites, however, this analysis will also be used by experts and specialists from other fields - PPC specialists, content strategy specialists, specialists via social networks, in short, most marketing experts.

Use keyword research to find out how people search a segment using different search engines (Google, Bing, …). Thanks to this, we can better prepare the website - we can optimize the website within the web architecture, content strategies and keyword targeting, we will better cover the search segments, we will help paid advertising, etc.